Purpose: Drive downloads! Promote your app and get fans to take interest and want the app.

How: 

Promote on electronic channels

  • Have a permanent place on the website to explain features of the app and how to download
  • Promote the app on social media channels (at least monthly)
    • Particularly, talk about unique promotions being run on the app and any new features. Include a link to download
  • Include a download link on all athletic newsletters or email blasts

Promote the app at games

  • Announcements of the app and its features during timeouts and before the games
  • Scoreboard signage at games
  • Booth to promote the app with people who can train you on the features of the app

Identify a few special events to promote the app at

  • Look for pep-rallies, watch parties, student events, or other times when a large number of fans are attentive and promote the app there

Identify and target groups you know are likely to want the app

  • Student-athletes
  • Family of student-athletes
  • Recent graduates
  • Season ticket holders
  • Coaches
    • Reach out to these groups and educate them about the app and the value it can provide them
    • We want these types of groups to be our “Power Users”

Engage Fans – Measure with Active Users


Be a reliable source of information for fans

  • Have scores/stats updated no more than 24 hours after the completion of each away game
  • Have live stats working for every home game
  • Upload the season file no later than 24 hours after the completion of each game

Provide unique and engaging content to the fans

Run a promotion or notification for every conference player of the week

  • Congrats to MBB player Michael Jordan who was named conference player of the week!
  • Run at least 1 other cultural type promotion each month
    • Player / coach / fan spotlights
    • Season preview/season recap/conference tournament outlook

Provide value to fans through deals and coupons

  • Run a promotion in the app for every ticket deal your athletic department has
  • Come up with one merchandise deal to run in the app
    • Get 10% off your online order using the promo code "FanX"

Drive attendance to games

  • Send notifications/promotions about important upcoming games
  • Communicate in-game giveaways and specials through the app