Purpose: Here are a few of the best ways to keep fans engaged and coming to the app, as well as some good topics to create notifications/promotions around in the FanX platform.

5 common push notifications you can schedule in advance

  1.  Start of an audio broadcast
  2.  Game reminders ("Pandas vs Lions: Kickoff is at 6pm tonight! See you there!")
  3.  Reminders for watch parties or fan fests
  4.  Promotional nights ("Pandas vs Bears: Wear White & Get Loud tonight! Tipoff at 5:30")
  5.  Holiday messages ("Merry Christmas from Panda Nation!")


5 seasonal events you can create a campaign around

  1.  National Signing Day
  2.  Opening Day (for each sport)
  3.  Selection Sunday
  4.  Start of Conference Tournaments
  5.  End of Season (All-Conference, All-Americans announced)


4 tips for using push notifications successfully

  1.  Always segment your audience when it makes sense
  2.  Remember that fans are also receiving score alerts automatically
  3.  Use fresh language in each notification and keep things relevant and current ("Football vs Hogwarts: The Pandas are looking for 5 straight! Catch the action at 7pm")
  4.  Start with a few per week - get feedback - adjust accordingly


5 ways to utilize social media in conjunction with your FanX mobile app

  1.  Add the most relevant twitter accounts to each team in the app (official accounts, coaches, players, media, etc.)
  2.  Create a fan guide card that links to your social channels or provides information on how to follow your accounts
  3.  Promote features of the app or in-app promos on your social accounts - include a graphic and download link for best results
  4.  Promote social campaigns through the app - for example, you can set up a promotional card that links straight to twitter and populates the tweet with a specific hashtag
  5.  Create a dedicated twitter account (such as @pandaVideo) where you can share highlights to the app via YouTube