Purpose: Special (non-game) Events can be added to the app to appear alongside the typical game schedule. The purpose of a special event is to bring things like watch parties, call-in shows, tailgates, and fundraisers to a place in the app that fans visit every day.
How:
Step 1: Navigate to [Operations] -> [Events]
Step 2: Click the + button to create a new event
Step 3: Fill in the appropriate details. Note that you have the option to tie a special event to a team or venue. You can also set a custom location and include a rich text description if you so choose.
Step 4: Click Save
Step 5: Drag and drop a properly sized (16:9 (736x414pt or 2208x1242px), flexes with device size.) image into the “Banner Image” area
Step 6: Click Publish
Portal vs. App Comparison
The following screenshots display what you're filling out on the portal, vs. where that shows up in the app:
Portal View:
App View:
Portal View:
App View: