Purpose: So, you just went through the Implementation Process of your FanX app, it's released and out in the wild. How do we engage our fan base to download our awesome new app!? This article will walk you through basic best practices to include in your app launch and other ways to go above and beyond!

FanX Launch Assets

Once your FanX App is released you will receive a variety of Launch Assets from your Customer Success Coach (CSC). These assets along with other assets your team are valuable tools in your App Launch arsenal. The assets provided by your CSC are listed below.

  • Launch Icon
  • Splash Screen
  • Download Link
  • QR Code
  • Marketing Kit
  • Press Release Template

 Launch Plan Basics

Whether you're creating a Press Release on your Website or posting about your new app on Social Media it's important to highlight key features of your FanX app to fans. For example, is Ticketing a huge activation for your fans? Make sure you share how fans can use the app to obtain, view and utilize their tickets on the platform. 


Instant activations are also key to not only obtain new users but give them a way to engage with the app immediately after downloading. Using FanX Rewards? Make sure you have an exclusive FREE check-in for points when fans download the app. This activation not only encourages downloads but encourages sign ups for your Rewards program and gives fans a teaser of how checking into an event or game works! Don't have Rewards? No problem! Use Trivia or Promotions to engage with fans and give them exclusive content of value that they can only get in your FanX app!


Athletics Website


  • Splash Page - Your Marketing Kit features graphics perfect to utilize as a Splash page on your Official Athletics website.


  • Website App Feature - Utilize your App Download Link and create a permanent home for your app on your website.


  • Website Graphics - Feature your app with a graphic on your website pointing towards your App Download Link. Website carousels make a great example! 


Social Media

  • Pre-Launch Teaser - Grab your fans' attention and create excitement for your App Launch
  • App Launch Release - It goes without saying that using your Social Media channels to promote your app is a no brainer! Your Marketing Kit has images already sized for Instagram, Facebook, Snapchat or TikTok, Twitter, etc. Utilize these graphics along with your App Download Link in all your Social Posts! Want to go the extra mile? Have your individual sport Social Media platforms either make unique posts about the app or share any posts you make on your Official Athletics Social platforms.


Looking for More Launch Ideas?


App Launch Videos

Launch videos are great for everything from showing fans how to download your new app to highlighting key features and how fans can get the most out of your FanX app! Get student-athletes or coaches to share insights about the app to get fans excited!


In App Activations & Exclusive Content

In app activations and exclusive content are not only useful to drive user downloads but also an important way for fans to see what they can expect from your app and how to use it. 


Using FanX Rewards? Make sure you have an exclusive FREE check-in for points when fans download the app. This activation not only encourages downloads but encourages sign ups for your Rewards program and gives fans a teaser of how checking into an event or game works! Don't have Rewards? 


No problem! Use Trivia or Promotions to engage with fans and give them exclusive content of value that they can only get in your FanX app! Set goals for your fans, for example, "Let's get 1,000 downloads on our App Launch day", share this goal with fans and activate a Sponsor by sharing an exclusive Promotion for that Sponsor if you reach your goal!



Conclusion

No matter what your Launch Plan is make sure you have a plan! More importantly, driving downloads doesn't stop after your app launch. Your Marketing Kit is available all year long, use it! New season picking up? Activate fans who haven't already downloaded but are invested in this season's sports. 


Need help? No worries, reach out to your Customer Success Coach to learn what partners are having success with in driving downloads and to help your team create App Launch tools!